"Xbox Tourism" Outdoor Advertising

"Xbox Tourism" Outdoor Advertising // McCann x CRAFT London

 What a wonderful experience doing this for McCann London back near the end of 2018. Having been given the go ahead to show this now in 2019, wanted to let you all see these along with some of my work that was used. Thank you again McCann London for the opportunity, so very much!

“We’re McCann London. Housed in an Art Deco carpark in the heart of London’s Bloomsbury, we are purveyors of a Truth Well Told. Since 1927 we’ve made it our mission to help brands discover their true story and play a meaningful role in people’s lives. We’ve helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. We’re also behind Xbox’s game-changing integrated “Survival Billboard” campaign. McCann London is proud to have been named the UK’s most awarded agency at Cannes in 2016 and was a main contributor to McCann Worldgroup Europe winning the most effective agency network in its region in the 2017 Global Effie Effectiveness Index. And that’s all because we believe that when a truth is well told it changes things.”

- McCann London, About

This post was originally released January 15, 2019.


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